Sustainability as a corporate responsibility embraces multifaceted dimensions at Suntree. By nature of the business that uses natural resources, stringent sustainable practices are adopted at several levels from raw material sourcing, product manufacturing, inventory
management and distribution as long-term continuity of the business is dependent on it. Sustainability also entails performing waste management, energy efficiency, carbon footprint reduction, manpower resource management, appropriate technology deployment and similar processes extensively. We strongly believe sustainability as a value is paramount in maintaining positive relationships with  trustworthy customers, investors, vendors, employees, communities, as well as other stake holders and in meeting regulatory compliances. Sustainability coupled with innovation enhances profitability in operations which is critical in retaining a competitive edge and in meeting
market demand. Sustainability promotes business confidence and augments brand loyalty.

The nature of the business mandates that we follow intense eco-friendly measures that make us a responsible corporate. Interestingly, though timber is a major raw material in manufacturing plywood being an engineered wood, by its very nature plywood helps reduce deforestation. In addition to a host of in-house eco-friendly practices implemented to reduce carbon footprint, Suntree proactively takes several concrete steps to enhance afforestation with the objective of preserving our precious biodiversity.

At Suntree reliability is embedded across all functions and processes. We believe it is the trust that reliability would garner that would help establish the brand and build its reputation. Reliability is delivered through consistent quality in our products, processes, systems and services and fostered as a culture among our employees thus boosting their morale. We strive to consistently deliver our promises to our valued customers and other stakeholders thus increasing lifetime customer value which obviously is the key to customer retention. Reliability undoubtedly is key to building confidence.

We believe our customers are our lifeline. ‘Care giving’ being a building block of the brand, customer satisfaction takes precedence in all our actions and in decision making. Suntree has and continues to standardise its processes and invest abundant resources by way of product development, technology, human capital, data analysis, conducting awareness programs etc. to be professional and remain customer oriented throughout its legacy. Satisfied customers throughout the supply chain are key, in building confidence in the brand, ushering in brand loyalty and in expanding our business profitably.

At Suntree technology takes precedence and is deployed across all relevant operational streams that include product quality, commercial transactions, sales admin. automation and most importantly customer relationship management. We believe adopting state-of- the-art technology prudently, helps improve efficiency, scalability, and access to crucial real-time data that primarily helps us to optimize cost, capture and analyse customer behavior, to improve our deliverables thus creating a competitive edge over our competitors. Suntree has thus made significant investments in adopting the best-in-class technology with the intention of enhancing overall confidence.

Notwithstanding the advancements in technology, systems, AI etc. deployed at Suntree the involvement, contributions and interactions of people at all walks take center stage. Knowledge enhancement is enshrined in the brand’s framework. Suntree believes in being fair, ethical, and transparent in human resource policy development, communication and in their execution providing an employee friendly atmosphere that fosters their advancement and well-being. The mantra satisfied employees create satisfied customers is well entrenched within the organisation which in turn nurtures the brand’s reputation, enhancing brand loyalty and building overall confidence of all stake holders within the eco system.